AI Insights · Timothy · January 2023
Top 5 Netflix Games on iOS in the Middle East Q4 2022
In Q4 2022, Netflix's top games on iOS in the Middle East showcased varied performance trends in downloads, revenue, and active users.
In Q4 2022, Netflix's top games on iOS in the Middle East showcased varied performance trends in downloads, revenue, and active users. Here's a closer look at the performance of the top five games from Netflix:
SpongeBob: Get Cooking experienced fluctuations in weekly downloads, starting at 2.5K and ending the quarter with 1.9K. The game saw a distinct rise in active users, beginning with 1.8K and peaking at 4.2K by the end of December. Revenue was modest, with occasional spikes, reaching a maximum of $32 in the week of November 21.
THTH: Love Is a Game NETFLIX, launched in early December, witnessed a strong start with downloads increasing from 2.8K to 7.6K. Active users also surged from 2.6K to 13.4K by the end of the month. Weekly revenue peaked at $205 during the week of December 19.
OXENFREE: Netflix Edition had a steady performance in terms of downloads, ranging from 329 to 747 weekly. Active users showed a consistent upward trend, starting at 1K and ending at nearly 1.4K. Revenue remained minimal, with a few weeks registering small amounts, peaking at $6 in mid-October.
Nailed It! Baking Bash saw a decline in downloads from 1.1K in early October to 438 by the end of December. Active users followed a similar pattern, starting at 690 and ending at 526. Revenue was sporadic, with a peak of $12 in the second week of October.
Cats & Soup enjoyed a stable performance with downloads increasing significantly in December, peaking at 1K in the first week. Active users fluctuated but remained relatively high, starting at 4.7K and ending at 3.6K. Revenue showed several peaks, reaching a high of $361 in late November.
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